Out Of Home Advertising
oOh!media, one of Australia’s leading out-of-home advertising companies, operates an extensive network of public advertising assets nationwide. Maintaining these assets requires highly mobile teams working in dynamic, often high-risk roadside environments.
To support their operations, Autosafe designed and delivered a fully customised fleet solution, equipping maintenance vehicles with the tools, storage, power systems, and safety features required to operate efficiently and safely in the field.
The result is a purpose-built mobile workspace that enhances productivity, reduces downtime, and improves on-site safety for maintenance teams working across Australia.
If you’ve travelled across Australia, you’ve likely seen oOh!media’s work. As one of the country’s largest providers of outdoor advertising, oOh!media manages a vast portfolio of assets including billboards, shopping centre signage, bus shelters, and train station displays.
Due to the physical nature of these assets, ongoing maintenance is critical. This includes cleaning, repairs, and updating advertising materials, all of which must be carried out efficiently and often in high-traffic public environments.
To support this, oOh!media relies on a national fleet of maintenance vehicles that enable teams to perform their work safely and effectively on the road.
Mobile challenges in high risk locations
Maintenance teams face a unique set of operational challenges:
- Carrying all required equipment to complete multiple jobs in a single shift
- Operating in high-risk roadside environments with exposure to traffic
- Maintaining efficiency without frequent returns to base for refilling or resupply
- Ensuring high visibility to protect workers and the public
Each vehicle needed to accommodate:
- Cleaning equipment, tools, and chemicals
- A pressure washer and large water capacity
- Safe and organised storage systems
- Power supply for equipment
- High-visibility safety features
The goal was to create a self-sufficient mobile workspace that maximises uptime while prioritising safety.
Our Solution
Internal Fit-Out
- 500L water tank with integrated filling access
- Floating floor system providing a flat, usable workspace
- Anti-slip flooring for improved safety
- Shelving and compartmentalised storage
- Concealed storage for chemicals
- Hanging storage for brooms and tools
- Dedicated storage for poster tubes
- Window guards and wall panelling for durability
Power & Equipment
Safety Features
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Implementation
Autosafe worked closely with oOh!media stakeholders to understand operational requirements, vehicle constraints, and safety considerations.
Designs were developed with careful attention to:
- Vehicle specifications and load capacity
- Space optimisation
- Compliance with safety and OEM standards
An initial prototype vehicle was built by Autosafe’s engineering team.
This phase involved:
- Hands-on testing of the fit-out
- Collaboration with oOh!media teams for real-world feedback
- Iterative refinements to optimise usability and performance
Once finalised, Autosafe developed standardised processes and documentation to ensure consistent, high-quality fleet deployment.
- Fitment teams followed defined procedures for efficiency
- Continuous feedback loops enabled ongoing improvements
- Aftercare support ensured vehicles remained operational and effective over time
Results & Impact
- Reduced downtime due to fewer return trips for refilling or resupply
- Ability to complete more jobs per shift
- Streamlined workflows with organised, accessible equipment
By combining thoughtful design, engineering expertise, and close collaboration with the client, Autosafe delivered a fleet solution tailored to the real-world demands of oOh!media’s maintenance operations.
The result is a scalable, high-performance vehicle fit-out that enhances safety, improves efficiency, and supports consistent service delivery across a national footprint.
This project demonstrates the value of purpose-built fleet solutions in transforming operational capability.
Your Fleet’s Safety Is Our Mission
If your organisation relies on field teams, service vehicles, or mobile operations, the right fleet setup can significantly impact productivity and safety.
Autosafe specialises in designing and delivering customised vehicle solutions tailored to your operational needs.
Get in touch today to explore how we can help optimise your fleet and keep your team working safely and efficiently on the road.